![]() In addition to simply tracking the number of active users, you can go more in-depth and look at which features people are interacting with more than others. After launch, however, you want to be tracking as much data as possible to see the number of active users on a daily, weekly, and monthly basis. In the development stage of an app, you can only theorize how users will actually interact with the app. The main reason to track the number of active users in an app is to understand how people are actually using the product. But if your casual game doesn’t have good weekly active users, you likely have a problem. You would not expect to find a banking app with high daily active users. An app with high monthly active users but poor WAU or DAU likely isn’t a good candidate for ad monetization or in-app purchases.Īpps with high daily active users are highly engaging, and likely have high retention, superior user lifetime value (LTV), and superior monetization.ĭAU and MAU are relative to vertical, however. An app with high daily active users can monetize with advertising or with in-app purchases. Most apps monetize better when users engage frequently, or at least regularly. The most common are daily active users and monthly active users.Ĭounting active users by a period like a week or a month is important because most apps don’t monetize well on single or infrequent usage. Typically, mobile marketers treat active users as a critical measure of how well their app is engaging users and/or customers.Īctive users can be measured daily, weekly, or monthly, giving you three common metrics: An active user is someone who is using your mobile app.
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